About Beth Parmar


After a successful corporate career in Human Resources, specialising in ‘work psychology’ and ‘performance development’ I decided to retire to the ‘easy life’ and become a full-time mum. What a wake-up call that was!

Having grimaced and ‘tutted’ to myself many times watching parents in supermarkets struggle to constrain their children or losing their temper with them in the park; together with my husband, we set out to be the perfect examples of parenting. But as the first of my children grew older I began to see that toddler parenting didn’t seem to come as naturally as caring for a baby. And a few years later the first day of school arrived and it all changed again… up until then I’d simply ‘blamed the parents’ but soon began to think it was the kids that needed help…

You know, this might just work with children too?

Whilst this was happening I had continued to study and gained professional qualifications in various ‘understanding how the brain works’ style, self-development disciplines. So I began to look at what I had learned over the years, in high-power corporate environments and in the classroom, and started applying it to myself and how I engaged with my children. I then developed ways of teaching them the stuff that I was learning too, in a way that interested them and that they could have fun with. My husband also joined in these team learning exercises and before we knew it we had created a happy family environment. I’m not saying it was perfect, because new challenges arrived every week, but collectively we had discovered ways of managing those changes and making them work.

I now have three wonderful children, aged between 14 and 19 years old and (although they would say that their Dad and I are still hard work occasionally) we get on like a house with the heating turned up.

No one else was doing it so I started teaching other people’s
kids as well…

Having enjoyed the best years of my life engaging with and watching my own children grow up I decided that I wanted to share (rather than grimace and tut) what I had learned with others. So in 2011 I started running programmes for children in local schools, at youth groups and one-to-one in peoples’ homes; primarily based around improving kids confidence and concentration. Over time this evolved into my SuperKids workshops, designed to provide children with powerful skills to succeed both in school and at home; and give them a great foundation for life. I continue to run these and various other workshops in primary and secondary schools around the area.

From the success of Brilliant Minds (formerly SuperKids) I have now created additional programmes to cover parenting and older children; all aimed at creating harmony, happiness and higher achievement from each member of your family.

But what is most important to me is…

…that I do not want anyone to feel that they are a bad parent or a problem child. It is all about getting the best out of who you already are and making the most of the talent, passion and potential that exists within all of us.

My professional qualifications include:

Master Practitioner of NLP (Neuro Linguistic Programming)
Expert Practitioner of Empowering Learning